San Ha Consulting & Training
Overview
San Hà Consulting & Training is part of San Hà Group, a business with more than 35 years in Vietnam’s poultry industry. With the mission “Vietnamese talents, global standards,” the company recruits and trains students in hospitality and meat processing, then connects them with opportunities in Australia.
Thirsty Fox was engaged to create a professional identity that reflected this ambition. Our scope covered branding, logo design, website development, and marketing collaterals.
The Challenge
Although backed by the strength of San Hà Group, the consulting and training division was a brand-new entity. The challenge was clear: build an identity that felt credible and established while also appealing to both Vietnamese students and Australian corporate partners.
The task was not about fixing old problems. Instead, it was about creating immediate recognition and trust in a competitive education and migration market.
We started with a simple yet powerful concept: Vietnamese talents reaching global standards.
The logo and identity system were built around a bold metaphor. A red foundation square represents strong Vietnamese roots. From that base, a blue arrow rises upward, symbolising growth, opportunity, and the launch of students into global careers.
This design direction was applied consistently across all touchpoints. The website, logo, and marketing materials worked together to present a modern, confident, and professional brand. In addition, the visual language balanced optimism for young students with the credibility expected by international partners.
San Hà Consulting & Training launched quickly with a brand that looked polished and trustworthy. Students saw an organisation that was modern and inspiring. At the same time, Australian partners recognised the credibility of a group with strong heritage and a clear vision.
As a result, the company was able to position itself as a trusted bridge between Vietnamese talent and international opportunities. The new brand created a strong foundation for long-term growth in both training and workforce development.
